Episode #10

Emily Chhen, Bake It Box

Life is short, bake that cake and eat it too!

Emily Chhen was inspired to start Bake It Box in 2016, when she was caught out with expired baking ingredients when making a cake for a friend’s housewarming party.

Emily realised that most people don’t keep their pantry stocked with all the ingredients needed when the mood or occasion for baking strikes. So after packing in her full-time bio-tech job, Emily launched Bake It Box to help overcome these baking challenges. She now creates comprehensive baking kits which provide everything you need, including step-by-step instructions, pre-measured dry ingredients, tools and edible decorations to make a baking masterpiece, delivered right to your door.

In this episode, you’ll hear how Emily bootstrapped her way to build Bake It Box, taking on contract and odd jobs, while pouring all her earnings back into the business. You’ll hear her joy in making home baking easier, so that more people can be creative and bring happiness to others with their baked creations. You’ll learn how she shifted from being a solo operator, to building up an inspiring network of professional mentors and like-minded food entrepreneurs, who helped her bring to life the Bake It Box mantra: Life is short, you can bake that cake and eat it too!

Plus, you’ll learn how you are the sum of the five people around you and why it’s so important to seek out the right tribe to be a successful food entrepreneur. And finally, because this is Episode 10 and it’s important to celebrate the small wins, I’ll be giving a shout out to those who have sent me feedback on the podcast.

Learn more about Bake It Box and connect with Emily:






To learn more about Jim Rohn and his legacy of personal development and business products, go to: https://www.jimrohn.com

Many thanks to this episode’s sponsor, Rocket Seeder, a food and agribusiness accelerator working with the Monash Food Innovation Centre. Find out how they could help your business start-up and scale up at:  https://www.rocketseeder.com