Corinne Noyes, Madame Flavour Specialty Teas
By introducing a premium pyramid tea bag which allowed consumers to see the real, authentic tea blends they were drinking, Corinne achieved national distribution in major grocery retailers at her very first presentation meeting.
Find out how she scaled up within three months and built Madame Flavour into a vibrant and authentic brand that resonates with a generation of women who appreciate the comfort and connection that comes from enjoying a fine cup of tea. Plus, learn how you can do Knowledge Gathering upfront to better understand a new category or product opportunity and avoid the pitfalls of many new launches.
Learn more about Madame Flavour teas and connect with Corinne:
Learn more about the key areas to focus on when Knowledge Gathering before you start your business.
Many thanks to this episode’s sponsor, the Monash Food Innovation Centre.
Find out how they can help your business become more innovative: https://www.foodinnovationcentre.com.au