Episode #03

Corinne Noyes, Madame Flavour Specialty Teas


Corinne Noyes is the founder of Madame Flavour, a Melbourne based tea company that produces premium specialty teas. After twenty years working as a marketer in fast-moving consumer goods, Corinne wanted to create her own handcrafted, artisanal products. Inspired by a childhood rich with travel, culture and adventure, she was drawn to reignite the stale and stagnant tea category and create a more pleasurable drinking experience for women.

By introducing a premium pyramid tea bag which allowed consumers to see the real, authentic tea blends they were drinking, Corinne achieved national distribution in major grocery retailers at her very first presentation meeting.

Find out how she scaled up within three months and built Madame Flavour into a vibrant and authentic brand that resonates with a generation of women who appreciate the comfort and connection that comes from enjoying a fine cup of tea. Plus, learn how you can do Knowledge Gathering upfront to better understand a new category or product opportunity and avoid the pitfalls of many new launches.

Learn more about Madame Flavour teas and connect with Corinne:




Learn more about the key areas to focus on when Knowledge Gathering before you start your business.

Many thanks to this episode’s sponsor, the Monash Food Innovation Centre.

Find out how they can help your business become more innovative: https://www.foodinnovationcentre.com.au